Blogging used to be unheard of in the past mainly because there was no medium that allowed bloggers to openly express themselves and reach a wider audience with ease. With the continued advancements in technology, we now have devices that allow bloggers to pursue their passion and share it with anyone who is willing to listen to what they have to say. It’s not actually easy to be a blogger. You pour your heart out on a regular (almost daily) basis and at times you also have to do a lot of research (you can’t just sound stupid on your blogs because anything that’s posted on the web lives on forever).
An abbreviation for “weblog”, blogs evolved to become a modern lucrative career for a few lucky ones. Aside from getting sponsored posts, some get to travel the world for free and get paid to do it too. Not all bloggers become successful, though. It is why it helps to find out the dos and don’ts in blogging early on so you have higher chances of making it big in this big wide world we know that is the web.
As your one of your greatest marketing assets, your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 blog mistakes we consistently see.
Just because some of these mistakes may seem tiny doesn’t mean they don’t have a grand impact when it comes to nosediving the effectiveness of your blog.
Misspellings and grammatical errors. It’s tough for folks to believe you’re an industry leader who really knows his or her stuff if your blog posts are filled with all kinds of misspellings and grammatical mistakes. Like using “they’re” when you meant “their” or “there.” Or going for “than” instead of “then,” “it’s” instead of “its,” “to” instead of “too.” Have several people proof the post before it’s published.
Content makes little sense. Although blogs can be somewhat laid back and casual in tone, that doesn’t mean they should contain random stream-of-conscious writing that really has no point. Treat your blog posts like mini-articles, basing them on a solid outline and ensuring they provide something of value to your reader. Focus on your company and your industry.
Many bloggers compete for the public’s attention today. Aside from writing compelling and really interesting blogs regularly, avoiding these blogging mistakes can help your blog stand out from the crowd. Soon enough, constant sharing of your posts can grow your followers and more brands will pursue you to get their products and services featured (for a free, of course). Having a strong social media presence also helps speed up the process because that’s where the millions of people frequent on a daily basis.
Expecting Immediate Results
When you decided to start a blog, were you expecting it to be an instant success? Business blogging is part of marketing, and it’s not a sales tactic. Yet, you’ll still see so many businesses shut down or misuse their blog because they’re not seeing the instant results they expect.
Mistake: Thinking Your Blog Can Bring In Immediate Sales
If you’re the marketer in charge of a business blog, you probably have leadership looking to you for proof that your efforts are worth their investment. They may ask you questions like:
“How long will it take to generate leads?”
“Why are we not getting hundreds of sales leads by now?”
These executives don’t have a clear understanding of how blogging works, so it’s important you prepare the best ways to explain its value to them.
While most started blogging as a hobby, many have now shifted their priorities and they want to make as much money as they can from their blog posts. However, only a handful becomes profitable over a short span of time. Many bloggers struggle to get their name out there and be noticed by people. In short, don’t expect immediate results because you are in for a big disappointment. It takes some time to accumulate enough blogs to lure people into your site and just as much time in building your name and gaining followers. But if you avoid the blog mistakes mentioned above, you’d be able to expedite your journey although don’t just expect too much at first. While the journey may take some time and get bumpy, all your efforts are worth once you establish your reputation as a blogger and social media influencer.